A lot of car manufacturers have been offering this lately. Nissan offers it for their crossover vehicles and Smart offers it for the Fortwo. Its a pretty easy way to personalize the car and for them to make some quick money. I think this is gonna catch on to more car manufacturers to the point that it might be an available option on most cars by 2012.Interesting idea, Mazda really seems to be reinventing themselves lately - good on them. Not for my generation though.