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It’s rare to describe a Mazda as anything but fun to drive, and there’s a reason for it. The company spends a lot of time ensuring that its cars are engaging, enjoyable and anything but numb. And while other automakers look to automate the driving process, Mazda is seeking a way to keep cars solely under the driver’s control.

Mazda explained that how we drive is essentially three steps. The first step is making an input, whether it’s steering, throttle or brakes. The second step is that the car responds to that action, and more often than not, it isn’t 100 percent perfect. As a result, the driver has to make an adjustment, the third step. This is called the feedback loop. Sometimes you have to make big corrections, and depending on the speed of the vehicle, that adjustment may need to done quickly. Those adjustments may even need finer and smaller inputs afterwards.

The result of all this is an unnatural, back and forth motion on the steering wheel, or jerky acceleration and braking. Sometimes this isn’t very noticeable to the driver, but for other people in the car or objects, it’s easy to see and feel. Additionally, all these extra inputs can reduce the driver’s confidence and connection to the vehicle.

Mazda wants to change all of this. The idea is to reduce the time between input and making an adjustment. They also want the adjustments the driver makes to be smooth and not jerky. And of course, because this is Mazda and not a luxury company, it needs to be done without additional hardware that could make the car heavier.
Read more about the Mazda Will Use its Engines to Make its Cars Handle Better at AutoGuide.com.
 

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I think Mazda has a great business concept going for it. Their whole Zoom zoom advertising campaign pretty much stresses on the fact that their cars are going to be fun to drive around in. And the appeal of the car pretty much attracts all the different segments as long as they are looking at a good mid-range car.
 
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