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The Simple Reason Why Mazda Is Against Being Trendy

2618 Views 1 Reply 2 Participants Last post by  webbrowan, 
AutoGuide.com
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Designers at Mazda draw inspiration from nature, fashion and beautiful products when crafting the brand’s cars and crossovers.

This probably isn’t too different from how other automakers’ studios function, but what sets this Japanese car company apart is an emphasis on something less tangible: emotion. 'How does that make you feel, and how can that translate into a vehicle’s exterior design?' asked Jacques Flynn (pronounced Jack), Mazda’s lead designer.
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The Japanese seem to have a word for almost everything don't they! I've always found Mazda's emphasis on "Kodo" rather interesting - how do you capture a feeling of riding in a car in essence? Compare them to Ferrari or other car brands and they somehow integrate the essence without putting an actual name to the emotion you get when you drive.
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